I got this set for $12.99 on Amazon, and it is now $11.99 (retail $19.99). For such a low price there is a lot of value in this box. First, a quality set of dice which will set you back $7-9 alone. The basic rulebook gets the game moving along with enough info for characters up to level 5 and enough monster and DM info to play the included adventure: The Lost Mines of Phandelver.
I’ve been running this adventure with a new group of players, currently 6 weeks in and 2/3 done. The story is very good quality, on par with WotDQ, with a variety of NPCs and monsters for new players level 1-5. The free downloadable basic rules PDF and the newly released free DM guide PDF are a helpful addition to this set until you have acquired the books. Also included are pre-made character sheets with a Fighter (2), Wizard, Rogue, Cleric. This set is a good value at full retail, but when you consider the huge discount offered by Amazon, it’s a no brainer.